Xaas & Partners

Position

Xaas & Partners is a brand and design practice working across strategy, identity, digital systems and production. The practice is built around direct accountability, fewer handoffs and work that keeps its logic across markets, teams and time.

Principles

• Proof over promise.
• Nothing here is decorative.
• A brand is a promise kept in public.
• Scale is discipline, not ambition.
• The work carries a name.

Selected founder experience

• SPAR — local design-system adaptation, website and sub-brand architecture.
• Coca-Cola — promo campaigns, live events and creative direction.
• LVMH — advertising creative for select maisons of the group.
• KFC — franchisee rebranding, campaign creative and restaurant concepts.
• Huawei — campaign creative for Huawei and HONOR.
• Henkel — creative, product sites, promo and launch support.
• L’Occitane en Provence — advertising creative, crafted for the brand.
• WTA Consulting — rebranding, creative direction, website and art direction.
• L’Oréal — campaign creative, production and launch support.
• Armadini — visual and marketing strategy, rebranding and brand direction.